CCTV-9 Viewer's Questionnaire (2004) (You do not have to do the questionnaire if you have never watched CCTV-9) 1. You are : Chinese residing outside China Non-Chinese residing outside China Chinese residing in China Non-Chinese residing in China
2. You are : Select One under 30 30-40 41-55 above 55
3. What level of education have you completed : Select One high school under-graduate graduate post-graduate
4. What is your occupation ? Select One business people educator or researcher engineer or technician administrator student journalist artist social worker tool operator other
5. How long have you been in China ? Select One all my life more than 5 years 1-2 years in total less than 6 months in total never
6. From which media do you usually get information about China ? CCTV-9 China Daily and other English news publication China Radio International Local media at where I live CNN BBC World Service Internet newsletters
7. How often do you watch the English program of CCTV-9 ? Select One almost everyday once every 2-3 days once every week seldom
8. Why do you watch the English program of CCTV-9 ? because it gives the information I want because it is a good window on the Chinese people's life because it gives unique entertainment because it helps my language study because it helps my business in China other
9. What kind of programs do you like MOST from CCTV-9 ?
CCTV News
Culture Express
Biz China
Dialogue
Around China
Documentary
Center Stage
Learning Chinese
Rediscovering China
Travelogue
10. What kind of programs do you like LEAST from CCTV-9 ?
11. How do you rate the credibility of CCTV-9 ? Select One high fairly high passable fairly low low
12. If your answer to question #11 is "low", please give reason. coverage is not professional enough language is biased ideology content that I don't agree presented China better than it actually is it is controlled by the government insufficient background information to the reported events insufficient exposure of the negative side of China
13. How truthfully does CCTV-9 portray China ? Select One mostly true too much good aspect too much bad aspect irregular
14. How truthfully does CCTV-9 portray the western countries ? Select One mostly true too much good aspect too much bad aspect irregular
15. How truthfully does CCTV-9 portray the developing nations ? Select One mostly true too much good aspect too much bad aspect irregular
16. What areas need improvement? Select One government media policy editorial policy programming design reporting skill technical quality self-promotion language proficiency
17. Has CCTV-9 changed your view on China ? To what effect ? Yes. Changed from negative to positive. Yes. Changed to be even more positive. Yes. Changed from positive to negative. Yes. Changed to be even more negative. No Change.